From idea to #1, step by step

Chapter 1

Create your account

Everything you build is saved to your account, so start here.

1. 1

   Sign up

   Use email or Google on the sign-in page. Confirm your email if asked — the link opens Go Variety again.

2. 2

   Pick a handle

   In Settings choose an @handle, a display name and a profile picture. Your handle is how friends find you and challenge you.

3. 3

   Know your plan

   The Free plan gives you one business and 3 AI updates a month. Monthly plans add more businesses, more AI updates and remove Go Variety branding from your site.

Chapter 2

Describe your idea

The builder makes exactly what you ask for — a software product, a service, a course, a local business or a shop.

1. 1

   Write one clear sentence

   Say who it's for and what they get. "A booking tool for dog groomers with reminders" works far better than "an app".

2. 2

   Add details that matter

   Mention price range, location, or how customers pay if you already know. Leave out what you don't know — the builder fills gaps with sensible starting points.

3. 3

   No idea yet?

   Press "No idea?" under the prompt bar. Answer six quick questions about your interests, skills, time, budget and ideal customer and you'll get a concept that fits you.

Tip: Only physical products get suppliers and shipping. Software, services and digital products never do.

Chapter 3

Choose your name and logo

Before building, you confirm who the business is.

1. 1

   Review the name

   Keep the suggestion or type your own. It becomes your web address, so short and memorable wins.

2. 2

   Pick a logo

   Choose one of the options shown. You can change it later from your business dashboard.

3. 3

   Start the build

   The animated browser window shows progress. You can leave the page — the build keeps going and your dashboard shows it when it's ready.

Chapter 4

Preview and edit your site

Your site includes a homepage, offers with prices, FAQs, a contact form and — for software — a working workspace.

1. 1

   Open the preview

   From your dashboard, open the business and press Preview. Switch between desktop, tablet and phone views.

2. 2

   Edit in plain English

   Type changes into the chat beside the preview, like "make the pricing cheaper" or "add a FAQ about refunds". Each change uses one AI update.

3. 3

   Undo anything

   A snapshot is saved before every change. Press Undo to go back instantly.

4. 4

   Check every price

   Prices and inclusions start as suggestions. Make sure they match what you can actually deliver before you share the site.

Tip: Batch several small edits into one message to save AI updates.

Chapter 5

Launch and share

Launching makes your site public at its own address.

1. 1

   Complete the checklist

   Your dashboard shows a short launch checklist. Tick each item — it covers the things customers notice first.

2. 2

   Share your launch card

   Every business gets a public "I just built…" page with share buttons and a downloadable image. Post it anywhere.

3. 3

   Invite people

   Your referral link gives you and each friend 5 credits on signup, and you get 100 when they start a monthly plan.

Chapter 6

Get customers and get paid

Customers can buy, book or send enquiries straight from your site.

1. 1

   Answer enquiries

   Contact-form messages arrive by email and in your dashboard. Reply quickly — speed wins customers.

2. 2

   Connect your bank

   Open Earnings and connect your bank account. Payouts are available on every plan once you've made sales.

3. 3

   Track results

   Revenue, orders and customers update in real time on your business dashboard.

Chapter 7

Earn XP and level up

The leaderboard ranks companies by experience (XP) and level — not money. Everyone starts at zero.

1. 1

   Make today's decision

   Each day your dashboard shows a business event with a few choices. Every choice earns XP; some also move your reputation and market share.

2. 2

   Unlock achievements

   First Sale, Competitor, Winner and more each award bonus XP.

3. 3

   Level up

   Levels grow as XP builds up — each level needs a little more than the last. Your progress bar shows how close you are.

Tip: Coming back daily is the fastest way to climb — decisions reset every day.

Chapter 8

Competitions and challenges

Every competitor is a real founder. There are no computer-controlled companies.

1. 1

   Join a competition

   Open Compete, pick a competition and join in one tap. Each has its own leaderboard, and a new round starts automatically when one ends.

2. 2

   Challenge a founder

   Pick a company from the leaderboard or a friend's profile and send a head-to-head challenge. They accept, and the better performer over the window wins.

3. 3

   Collect your rewards

   Wins add XP and appear on your public company profile and your personal profile.

Chapter 9

Friends and profiles

Your profile shows your level, XP, wins, achievements and businesses.

1. 1

   Find friends

   Search by @handle on the Friends page and send a request.

2. 2

   Compare progress

   Friends' profiles show their businesses and levels, so you can see who's ahead.

Chapter 10

Grow beyond one business

When one business is working, add more.

1. 1

   Switch projects fast

   Use the project switcher in the sidebar to jump between businesses.

2. 2

   Upgrade when you need more

   Monthly plans add businesses and AI updates and remove platform branding. Your business stays live whatever plan you're on.

3. 3

   Get help

   Open Support from the menu any time — a real person reads every ticket.