How it works

Go Variety finds the opportunity. AI builds the product. You sell it.

Every stage is reviewable. Nothing reaches a business owner without your approval.

Start Finding Opportunities
The workflow

Five steps from stranger to paid invoice

Abstract illustration of the five connected stages of the Go Variety workflow
  1. Step 1

    Find

    Go Variety discovers businesses with digital opportunities.

  2. Step 2

    Review

    You inspect the business and approve or reject the opportunity.

  3. Step 3

    Build

    AI creates the website, content, and support agent.

  4. Step 4

    Sell

    You receive a polished preview, pricing recommendation, and outreach tools.

  5. Step 5

    Get Paid

    The business purchases the package and you receive your reseller payout according to the platform's payment model.

Product walkthrough

Watch one opportunity become a sellable package

Everything below is an invented example built to show the workflow. The company, the scores and the figures are fictional, and nothing here calls a live API.

Fictional example — this company does not exist

Northgate Vale Heating & Air

Heating & Air (fictional example) · Northgate Vale

4.6(184 example reviews)

Current website status

Dated single page, not mobile friendly

Mock-up of a dated single-page website for the fictional Northgate Vale Heating & Air

Missing features

  • · No mobile-friendly layout
  • · No online booking
  • · No lead capture form
  • · No service pages or FAQ
  • · No after-hours customer support
How the platform works

Built to be checked, not just believed

No borrowed logos, no invented testimonials. Here is exactly what the platform does and how it protects you and the businesses you contact.

  • Secure payments

    Checkout, subscriptions and payouts run on Stripe's hosted infrastructure. Raw card data never touches Go Variety.

  • Automated workflow

    Research, analysis, generation and packaging run as background jobs so the interface never blocks on AI work.

  • Business-specific websites

    Every site is generated from that business's own public information, services and review themes — not a swapped-logo template.

  • AI-powered research

    Opportunity scoring combines website quality, profile completeness, review signals, booking and lead-capture gaps.

  • Human approval before outreach

    Review-before-send is the default. Nothing is emailed to a business until you approve the exact message.

  • Downloadable deliverables

    Website files, assets, agent installation instructions and a deployment guide, delivered through expiring signed links.

  • Secure account architecture

    Row-level security, server-side authorization on every protected operation, secret management and audit logging.

FAQ

Questions, answered